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Bravo Brands - At the GRS Contractors Expo

The African leader in home and lifestyle comfort With more than 121 years of craftsmanship and heritage to its name.

Bravo Brands' Story

Bravo Brands is the owner of exquisitely crafted branded home comfort products with craftsmanship and comfort woven into our core.

Bravo Brands is not the work of one brand alone, but the result of many minds and hands working together, humbly woven into a true South African success story.  Our purpose to enable our business, brands, shareholders and the communities in which we live and work to prosper guides everything we do.

We have grown exponentially, with nine solid trademarks under our roof. Our leading home comfort collective prompted a new direction, and in 2020 we became Bravo Brands (previously Bravo Group). Crafting brands for the discerning South African and global consumer. Our brands, Alpine, Edblo, Gommagomma, Grafton Everest, King Koil, La-Z-Boy, Nouwens, Sealy and Slumberland – each has their own tale to tell.

Committed to supporting the economic development of our country and industry, we partner with like-minded brands and businesses to drive upliftment in every sense. While our passion for setting the South African gold standard in interior, furniture and manufacturing consistently reaffirms our position as a respected leader in home and lifestyle comfort.

We are a house of best loved brands that define leading-edge style, quality and value and deliver true home comfort.

One group, many brands, prospering people. That’s Bravo Brands. 

Bravo Brands collaborates with Global Roofing Solutions:

Thank you to the Bravo Brands Team for being apart of the GRS Contractors Expo and for helping contractors and builders learn more about their incredible products.

Bravo Brands Sleep Division includes Sealy, Slumberland, Edblo, and King Koil.

The Lounge Division contains trusted household names such as Alpine, La-Z-Boy, Grafton Everest, and Gommagomma. Nouwens makes up Bravo Brands Flooring Division.

Rockwood is a leading South African private equity fund manager. Rockwood comprises of a team of dedicated private equity investment professionals with diverse backgrounds and fields of experience who seek to maximize value for investors within a risk-managed environment.

Visit Rockwood:

Visit Prominent Paints:

Visit Nouwens Carpets:


Read More about Bravo Brands:


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